Amanda Fraga is VP, Insights for Mastercard North America. This team is responsible for uncovering rich cultural trends and relevant consumer insights that drive Mastercard’s growth across product and marketing.
Prior to Mastercard, Amanda spent the past two decades building Live Nation’s global insights and strategy capabilities, focusing on product innovation and brand architecture at Omnicom/C Space (global clients like: Converse, ABI, Citi), and in brand strategy/advertising at Arnold Worldwide / Hill Holliday (developing strategies for Volvo, Carnival, and Progressive’s iconic campaigns).
Her studies have been featured at Cannes International Festival of Creativity, Advertising Week, Youth Marketing Summit and covered in Fast Company, AdWeek, Billboard, and The Boston Globe.
Originally a Bostonian, Amanda graduated from Boston College and now lives in Brooklyn with her partner and pets, Dim Sum and Gizmo. On the weekend, you can find her practicing her pottery skills or perfecting her tennis serve.
Vice President, Insights