Jennifer is a prominent thought leader with deep insight into customer loyalty and an expert at advising Blackhawk Network clients on growth and innovation within the loyalty channel. She is well-versed on cutting-edge strategies that leverage gift cards to build engagement and loyalty, best practices for building a successful B2B loyalty program and implementing gift card solutions as strategic business development tools. Additionally, she oversees all first- and third-party sales at Blackhawk, providing leadership and oversight to its continuously growing customer base that includes top financial institutions, household name retailers and more. Jennifer boasts more than 15 years of payments industry experience. Prior to Blackhawk, she held senior positions at Coinstar, Ameritel and Giftango Corporation.